A standing commitment · last reviewed 20 October 2026
Things we will never do.
Here is the list, in writing, so you can hold us to it. It names tactics, not companies, and it gets updated when the industry invents a new one.
The two of us came to this business from work on natural law and personal sovereignty, where manipulating someone into a decision is a moral violation rather than a conversion tactic, and this page is that conviction applied to commerce.
- 01
Countdown timers.
Especially the kind that reset when you reload the page. The rust in your cells doesn't care about a sale ending Friday, and a clock on a product page exists to stop you thinking.
- 02
“Only 2 left in stock.”
Unless there are, literally, two left, in which case we'll say so with a date. Invented scarcity trains you to decide before you're ready.
- 03
Popup discounts, exit-intent offers, and codes that appear when you hesitate.
A price that drops the moment you reach for the back button was never the price. Ours is the price.
- 04
Paid endorsements posed as recommendations.
No celebrity codes, no influencer deals, no “as seen on.” Borrowed trust is what collapsed the biggest brand in this category. The device has to earn its own.
- 05
Hydrogen numbers physics won't support.
No 1,500 ppb, no 8 to 15 mg/L. Water holds 1.6 mg/L at room temperature. Any bottle claiming more is either lying or counting on you not knowing.
- 06
“Clinically proven” without the citation.
If we invoke a study we name it, the institution, and what it measured. The research library exists so you can read the paper, not our summary of it.
- 07
Before-and-after photos without verification.
Lighting and a week apart can make anything look like a result, so we point you at a test you can run instead of a photo you can't check.
- 08
Naming diseases this molecule “treats,” “cures,” or “reverses.”
We don't diagnose or treat anything. We explain the chemistry, link the research, and let you and your doctor decide.
- 09
Testimonial walls without names, dates, or the bad ones.
Reviews appear here as written, with the author's name and date, in the order they came in. Critical ones stay up.
- 10
Return policies with a trapdoor.
No shipping to another continent, no restocking fee hidden in the terms. Where something isn't returnable, we say it next to the buy button, not after the sale.
- 11
Comparison charts we always win.
Our comparison page says who should skip each device, including the cheapest one, and when the answer is to buy nothing yet.
- 12
Chatbots playing customer service.
Email gets a person. Usually one of the two people whose names are on the site.
- 13
Retargeting you with escalating discounts.
An ad that follows you around getting cheaper is an admission that the first price wasn't the price.
- 14
Disappearing after the sale.
The device gets supported for as long as it's in your hands. If a company's business model depends on you never calling back, it isn't a company we'd buy from either.
If you catch us.
If something on this site does one of these things, email support@ostarahydrogen.com and tell us which number. We'll fix it, and we'll say here that we did. A list like this is only worth anything if the people reading it can enforce it.
Will & Logan
Founders · Ostara Hydrogen Therapy